Google Ads / PPC

Ad Campaign Creation: Businesses can create various types of ad campaigns based on their goals, such as driving website traffic, generating leads, increasing sales, or promoting brand awareness. Keyword Targeting: Ads are triggered by specific keywords that users enter into Google’s search engine. Advertisers bid on these keywords to display their ads when users search for related products or services. Ad Formats: Google Ads supports various ad formats, including text ads, image ads, video ads, responsive ads, and more. Advertisers can customize ad content to best showcase their offerings. Targeting Options: Advertisers can target their ads based on factors such as location, language, device type, demographics (age, gender, income), interests, and behavior.